Box 6
Contains 209 Results:
The Journal of Marketing, Earl W. Kintner, "Volume 25, No. 5; How Much Control Can Business Endure?" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, John C. Maloney, "Volume 25, No. 5; Portfolio Tests--Are They Here to Stay?" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Marshall I. Goldman, "Volume 25, No. 5; The Marketing Structure in the Soviet Union" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Andrew E. Kimball, "Volume 25, No. 6; Increasing the Rate of Return in Mail Surveys" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, William A. Mindak, "Volume 25, No. 4; Fitting the Semantic Differential to the Marketing Problem" Article, 1961-04
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Robert C. Brooks, Jr., "Volume 25, No. 5; Price Cutting and Monopoly Power" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Charles Winick, "Volume 25, No. 5; "Anthropology's Contributions to Marketing" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, The Forum, Robert Ferber, Editor, University of Illinois, "Volume 25, No. 5" Articles, 1961-07
The articles include: Bertrand Klass, "A Credo to Replace Dichter's "Tenets'" Purnell H. Benson and Francis J. Pilgrim, "Testing Less Desirable Product Possibilities" Irving Crespi, "Use of a Scaling Technique in Surveys" Neil H. Borden, "Testimonial to Ralph Starr Butler"
The Journal of Marketing, L. E. Purvis and W. F. Greene, "Volume 25, No. 5; A Technique to Measure Purchase Influences" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Richard D. Robinson, "Volume 25, No. 6; The Challenge of the Underdeveloped National Market" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.