Box 6
Contains 209 Results:
The Journal of Marketing, The Forum, Irving Crespi, "Use of a Scaling Technique in Surveys" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, The Forum, Robert Ferber, Editor, University of Illinois, "Volume 25, No. 6" Articles, 1961-10
The articles include: Martin Weinberger, "Does The "Sleeper Effect" Apply To Advertising?" George J. Mrazek, "An Improved Hand-Tabulation Method"
The Journal of Marketing, Frederick E. May, "Volume 25, No. 6; A Snobographer's Scholarly Approach to Snobocracy" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Purnell H. Benson and Francis J. Pilgrim, "Testing Less Desirable Product Possibilities" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Robert J. Lavidge and Gary A. Steiner, "Volume 25, No. 6; A Model For Predictive Measurements of Advertising Effectiveness" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Betty Jane Stearns, "Volume 25, No. 5; Five Fallacies About Women" Article, 1961-07
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Walter Kramer, "Volume 25, No. 6; How Marketing Research Can Help Railroads" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Russell S. Tate, "Volume 25, No. 6; The Supermarket Battle for Store Loyalty" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, Gerald B. Tallman and Bruce A. Blomstrom, "Volume 25, No. 6; Self-Service in Soft Goods" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.
The Journal of Marketing, A. B. Blankenship, "Volume 25, No. 6; Creativity in Consumer Research" Article, 1961-10
This collection contains papers, relating to Ben Graves' life and his time spent as President of various universities.